"Earth Day: Why Should It Matter to You?" Is KK! Topic on DZRH-AM radio, on April 2, Wed., @ 7:30 p.m. (Manila Time)

Since April 22, 1990, many countries in the world have been celebrating Earth Day.  In its first year, Earth Day involved 200 million people in 141 countries. It also helped pave the way for the 1992 United Nations Earth Summit in Rio de Janeiro, Brazil, which brought together world leaders to tackle environmental issues. This year, environmental groups aim to mobilize at least one billion people worldwide to participate actively in the observance of Earth Day 2008 on April 22, 2008.  We hope you will be one of those people.

But why should Earth Day matter to you? Well, you have a role to play in building a clean, healthy, and bio-diverse earth. In fact, we hope you will make every day of your life Earth Day.

Hear how you may do so from Ms. Elisea "Bebet" Gozun and Mr. Voltaire Alferez, executive director of the EDNPI in Kalikasan, Kaunlaran! (KK!), DZRH-AM radio, on April 2, Wed., 7:30 p.m. to 8:30 p.m. (Manila time). Hosting the talakayan in conversational Tagalog is Dr. Cora Claudio, president, EARTH Institute Asia. Ms. Gozun is the Earth Day Network Philippines, Inc. (EDNPI) chair, UNEP Earth Champion awardee, and former DENR Secretary.

Join all of KK!'s projects, contests, and campaigns by being a registered KK! listener. To register, text 2299: earth<space>REG < name, age, sex, address, email address, and name of person who invited you to tune in KK! >.

You will also hear more about the Malunggay Para sa KK, 2M Puno Para sa KK and other projects of EARTH/KK! in partnership with various government and private sector organizations. The contests offer cash prizes and the projects provide livelihood while protecting and enhancing the environment.

KK! is co-produced by EARTH Institute Asia, Inc. and DZRH, with the cooperation of MAP, GREEN Army, PFST, TOWNS, PBE, AIJC, PEIA, DENR, and others.

DZRH-AM is at 666 kHz in Metro Manila and at various other kHz in most areas nationwide.  It is also globally accessible thru www.eradioportal.com or www.mabuhayradio.com. It is on pilot video run at http://dzrh.prepys.com.

You or your contacts are also invited to join KK!'s roster of partners-sponsors. For the second quarter of 2008 they are Unilever, Shell, Unilab, Petron, and Toby's Sports. Providing in-kind support this quarter are Delbros Supply Chain Solutions, Management Association of the Philippines, Figaro Coffee, Brahma Kumaris, Arch. Paulo Alcazaren, and PFST/Science Centrum.

Inquiries: 671-3266, 0917-829-1718, or email earthinstitute@gmail.com. Please inform your friends and personal mailing lists of this announcement. Dr. Claudio sends you her thanks and appreciation. # # #