“Resurrecting” Anthony Quinn as the “Celebrity Endorser” of the Filipino Movie-and-Tourism Industries |
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Sections - History | |||
Written by Bobby M. Reyes | |||
Monday, 18 July 2011 17:35 | |||
Oplan “Magellan2021” Will Ask the Help of the Quinn Family for its “BLeSSED Program” of Reinventing the By Lolo Bobby M. Reyes of Part Three of a New Series on the Oplan “Magellan2021” magellan2021@groups.facebook.com T he Wikipedia says: “Anthony Quinn (April 21, 1915 – June 3, 2001) was a Mexican-American actor, as well as a painter and writer. He starred in numerous critically acclaimed and commercially successful films, including Zorba the Greek, Lawrence of Arabia, The Guns of Navarone, The Message, Guns for San Sebastian, Lion of the Desert and Federico Fellini's La strada. He won the Academy Award for Best Supporting Actor twice; for Viva Zapata! in 1952 and Lust for Life in 1956.” To read more, please click on this link: http://en.wikipedia.org/wiki/Anthony_Quinn But to many Filipinos that belong to the Baby-Boom generation, Anthony Quinn was not only a Mexican-American actor but also a “Filipino” (sic) celebrity. For he played the role of a Filipino soldier (Andres Bonifacio Readers may click this hyperlink to watch a clip of the 1945 movie: To students of American history, the Wikipedia should have said in the lead paragraph of Anthony Quinn’s biography that he broke for minority actors the Anthony Quinn received also the “Nosotros Latin Award” from the Hispanic Heritage Foundation, which also created the “Anthony Quinn Award.” Mr. Quinn also earned praises from the Greek-American community and was made “Greek Citizen Ad Honorem” for his role as a Greek peasant in “Zorba, the Greek.” Dead-Celebrity Endorser F or several years, I told some close friends that if ever we get to launch what I dubbed the “Bicol-Leyte-Samar Socio-Economic Development (BLeSSED) Program,” I would recommend that we talk with the Quinn Family of using Anthony Quinn as a “dead celebrity” of an endorser for Philippine tourism and even for the revival of the Filipino movie industry. The advertising world is using now many deceased celebrities as product or service endorsers. What celebrity – living or deceased – would have the biggest impact of saying on a commercial “Come back to Or as I told then Msgr. Manuel Salvador, who named the Barrio of Monte Calvario in Bulan town of Sorsogon Province, what better endorser for the proposed Holy Week tourist attraction – in the style of Oberammergau passion play – this endorsement: “Having played the title role in Barabbas, the passion play is as good as it gets in Monte Calvario of Bulan town in the Philippines.” Anthony Quinn – as resurrected through the magic of the computer – can probably best express in a commercial, “ If indeed the proposed movie about the expedition commanded by Fernando de Magallanes and a 13-part series about it get filmed in a new studio in the
Fate Intervenes Happily for Magellan2021 W hile I was searching on a way to contact the Quinn Family, I met Ms. Francisca Garcia, Francesco Quinn’s public-relations assistant, in June 2010. I was covering the primary victory of then Two months later, Ms. Garcia invited our Media Breakfast Club and this writer to a press conference on On Since then I had telephone conversations with Francesco and his wife, Valentina, and some of their staff members. We have been brainstorming and continue to improve the plan of doing the Oplan “Magellan2021” and even doing the movie-studio project – as a viable way to revive the Filipino film industry. There are ideas like organizing an “Anthony Quinn Film Festival” in Eventually when we are able to push our so-called “Las Vegas-Caribbean of the Orient” series of resorts in the BLeSSED regions with Sorsogon as the pilot province, we can name tourist-oriented state-of-the-art movie houses after Anthony Quinn. This writer also told Francesco Quinn that for his help in pushing successfully the projects in We intend even to build someday a After all, as this writer has said, both Even Francesco Quinn, who is half-Italian and who was born in In the final analysis, everything actually depends on whether the people (some 9.0-million of them in the BLeSSED provinces) will be able to generate enough political will. For as they say, if there is a will, there is a way to turn dreams into economic reality. (To be continued . . .) Editor’s Notes: To read the Parts I and II of this series, please click on the following hyperlinks:
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Last Updated on Monday, 18 July 2011 17:39 |
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