MBC and MabuhayRadio.com to Lead Boycott of Advertisers

in ABS-CBN Pay-TV Channels Due to “Visayan” Racial Slur

The Media Breakfast Club of Los Angeles (MBCLA) and the MabuhayRadio.com are now finalizing their community-based plans of staging the boycott in Southern California of the products and/or services of the companies that advertise in the ABS-CBN Pay-TV channels. The boycott is due to the refusal of the ABS-CBN network’s sister company, the Star Cinema, to apologize for, and delete, the racially-insulting scene in the Tagalog film, "Sakal, Sakali, Saklolo.” Both the ABS-CBN and the Star Cinema are owned by the Lopez Family.

To learn more about the racial insult in the film, "Sakal, Sakali, Saklolo,” to the Visayan-speaking people of the Philippines, please go to this hyperlink:

Senator Pimentel Leads Protests Against 'Ethnic Slur' in a Filipino Movie

Protests in the Philippines and in the United States over the racial insult were sent to the top executives of the Star Cinema, the ABS-CBN and the Lopez Family. The protests, however, have fallen on deaf ears.

The boycott organizers say that moving against the companies, especially the mainstream corporations, that advertise in the Lopez-owned ABS-CBN Pay-TV channels would be more effective than boycotting the ABS-CBN itself. They say that Corporate America does not tolerate politically-incorrect actions, much more racially-biased dialogues, on television and the movies, even if the producers and directors could use the First Amendment to justify their conduct. Yes, there is the right to free speech but consumers have also the right to boycott the erring media company and the advertisers in that company’s shows or programs. And national and local advertisers avoid conflicts with the public, especially those involving racial prejudice.

(To be continued . . .)